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Christmas Concert
By Huw Leslie | December 2, 2007
On the off chance any readers of this blog live in Greenwich, South London, there is a Christmas concert there on the 21st December which I am in. It is a small consort group of young singers. Last year was the first time we did it, and it went really well. The programme for this year is looking fantastic, with some well known numbers, like a great arrangement of Silent Night, Warlock’s Bethlehem Down, and some less well-known, but equally brilliant pieces like Lauridsen’s O Magnum Mysterium. And it wouldn’t be Christmas without a rendition of Jingle Bells!
Unlike most concerts I’m in, there isn’t a ‘promoter’ for this (be it a school, a charity, a venue etc) beyond the Consort itself, so we all have to work particularly hard in persuading to come. It’s a big church, and it we will look silly if no-one comes!
So, here comes the second purpose of this post- are there any ways you can think of to use the internet to advertise an event to non-tech people? If I wanted to run a tech conference I’d know where to start with online promotion, but a classical concert is a different ballgame- all suggestions gratefully received!

Topics: Me |
I’ve been thinking about similar things as I start directing a production of Guys And Dolls soon.
I’m fairly certain that the biggest promotional tools for me will be Facebook and MySpace. I’m not sure how useful they will be for you, but those are two tech tools that have bridged the gap into general use and might provide a platform.
You also might want to contact BBC London to see if you can get on their website.
http://www.bbc.co.uk/feedback/
http://www.bbc.co.uk/london/content/articles/2007/03/19/radio_get_in_touch_feature.shtml
London also has fairly large networks on Upcoming and Eventful, and it may be worth getting the event on both of those.
Also, it may be worth writing local newspapers and seeing if they can pu publish info on their websites about it. Many newspapers maintain online events guides and its just a matter of sending your details to be included.
Posted by: Chris on December 2nd, 2007 at 3:20 pm